Technology

Benefits of implementing a gamification strategy in your company

Gamification in business takes the elements of the game, such as fun, transparency, design, and challenge, and applies them to business goals. Well-designed and implemented gamified systems help companies achieve their strategic goals.

This strategy improves the skills of collaborators, whether at a professional, personal or transversal level, it also increases their commitment and productivity and helps to strengthen employer branding.

A gamification process must promote emotions of a sense of belonging, satisfaction, optimism, self-improvement and confidence in collaborators. This encourages awareness, change management, training and operational improvement.

Remember that gamification is part of an immersion process for which it is essential to design every detail while keeping in mind the objective that you want to achieve. Your success depends on this.

How to implement a gamification strategy

Follow these steps and start creating your gamification strategy:

1. Know the behaviours you want to encourage and set goals 

The first step is to evaluate and define what you want to achieve with your gamification strategy, it can be to develop soft skills in your collaborators or encourage them to get involved in the company’s organizational culture. At this point, you should have your needs and expected results completely clear.

2. Design the game and the strategy 

Once you are clear about what you want to achieve with your gamification strategy, it is time to make it a reality. The game can be designed for both digital and physical environments in a hybrid work model, or it can also be 100% virtual. At this point, you must design the entire game experience, including how and what the levels, challenges, degree of difficulty and rewards will be. It is also important that you think about how the interaction will be and how you will integrate the collaborators with the business objectives to motivate them.

3. Go building the experience along the way 

It is important that you are clear about the basic points, but along the way, you can improve the experience based on the analysis produced by it. This will help your strategy prevail, keep employees motivated, and embed in the long run.

4. Follow up throughout the process 

Performs internal tests and monitors the process to verify that the objectives are being met. Gamification is not static, so you can modify and improve it as you go.

This trend manages to strengthen the commitment of employees, develop skills and increase their productivity if it is designed and implemented correctly. Therefore, we recommend you have expert advice to create a good user experience in the game and thus achieve your goals.

Benefits of gamification in your company

Implementing a gamification strategy in the company can bring benefits such as:

  • Increase participation and interaction
  • Develop skills and abilities
  • Increase the commitment of collaborators and achieve customer loyalty
  • Optimize company processes
  • Increase problem-solving ability
  • Increase motivation
  • Provide feedback in real time

Gamification achieves beneficial results for business strategy. However, you must implement it correctly, otherwise, it can backfire.

Use digital tools that have real-time recognition and monitoring systems that allow you to make a successful implementation.

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